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Private Club Marketing & Sales


Your club’s story is distinctive and special, but why should anyone care?

It is paramount to understand that purchasing a membership and remaining a member are emotional decisions.Because these decisions come from the heart, it’s important to know why your club matters. Based on the book “Start with Why” by Simon Sinek, TCS facilitates the work that helps to reveal the why behind what makes a club unique in its market. As Sinek says, “People don’t buy what you do, they buy why you do it.” Yet all too often, a club simply sells features that are directly comparable to their competition. With a definitive “why” in hand, TCS will recommend the best messaging and mediums to communicate your story to members, guests, and prospects.

  • Phase 1 – Initial Due Diligence, Work Product, and Delivery
  • Phase 2 – Optional Extended Services to Offer Guidance on Phase 1 Work (6-month minimum)

All TCS pricing based on customized project scope.

Services Include:

Club Identity Workshop

Sales & Marketing Review

  • Property Social Media Review
  • Web and Online Search Audit
  • Review of Current Membership Programs
  • Sales & Marketing Property Audit

Sales Strategy Creation

  • Define Scope
  • Revenue Strategy
  • Personnel Review

Sales & Marketing Business Plan

  • Competitive Analysis
  • Plan Creation
  • Progression Planning 

Property Assessment Report and Recommendations